Sho Hirano's Beauty & Wellness | Skincare, Diet, Sleep & Dance

As a member of Number_i, Sho Hirano continues to expand his career in music and dance, reaching audiences in Japan and around the world. Known for his charismatic stage presence, distinctive fashion sense, and appearances as a beauty brand ambassador, Hirano has also spoken openly about his surprisingly dry skin and the unruly bedhead he sometimes wakes up with.

Born on January 29, 1997, in Nagoya, Aichi Prefecture, Japan, Hirano developed a passion for dance at an early age. He made his CD debut with King & Prince in 2018 and gained recognition as an actor through television dramas such as Hana Nochi Hare: HanaDan Next Season and Kurosagi, as well as the Kaguya-sama: Love Is War live-action film series. In 2023, he formed Number_i with Yuta Jinguji and Yuta Kishi. The group released its debut single, "GOAT," in January 2024 and continues to explore new forms of musical and dance expression.

In the beauty industry, Hirano has worked with brands including YSL Beauty, SEKKISEI, and Wonjungyo Hair. These collaborations have given him opportunities to discuss his personal experiences with cleansing, moisturizing, hair care, and fragrance. His unusual way of describing dry skin as smooth asphalt, or comparing perfumes to different styles of music, reveals a playful personality behind his polished public image.

His everyday life is equally interesting. He has talked about enjoying generous portions of meat, trying to eat fruit in the morning, and drinking rooibos tea. At home, he pays attention to his bedding and the scent of his bedroom, enjoys caring for plants, and sometimes heads out on long motorcycle rides.

Drawing on interviews published between 2021 and 2026, this article explores Sho Hirano's skincare routine, approach to dry skin, hair care, favorite fragrances, eating habits, sleep environment, dance background, fitness, family relationships, and personal outlook. Along the way, six fun facts offer a closer look at the humorous and down-to-earth side of the Number_i star.

Sho Hirano's Skincare Routine | Dry Skin, Cleansing, Toner and Moisturizing

Why Sho Hirano Compared His Dry Skin to Smooth Asphalt

One of the most distinctive aspects of Sho Hirano's beauty routine is his attention to dry skin.

In November 2024, when the three members of Number_i were appointed global brand muses for Japanese skincare brand SEKKISEI, Hirano explained that his skin tends to become extremely dry.

During the event, he humorously compared its condition to "smooth asphalt." It was an unexpected description that made people smile, even as he was speaking seriously about his skin.

According to Hirano, dryness is something he thinks about throughout the year, making skincare an important part of his everyday routine.

In a June 2026 interview connected with a SEKKISEI commercial, he also discussed the dryness he notices during summer, when ultraviolet exposure and air-conditioned environments can be concerns. He explained that he pays attention to moisturizing before his skin begins to feel particularly dry.

Seasonal conditions can change the way skin feels, from cold winter air to long hours spent in air-conditioned spaces during summer. Hirano's comments suggest that he adjusts his attention to skincare according to his skin's condition and his surroundings.

Skincare is also a conversation topic among the members of Number_i.

Yuta Jinguji has spoken about his own concerns with dry skin, while Yuta Kishi described how his involvement with SEKKISEI encouraged him to make morning skincare part of his daily routine.

During tours, Kishi has even asked Hirano and Jinguji how much toner they usually apply. The three regularly exchange ideas about skincare and the products they use.

Fans are accustomed to seeing Number_i deliver tightly synchronized dance performances. Hearing that the members also chat about toner and moisturizing offers a charming glimpse into their friendship away from the stage.

How a YSL Beauty Collaboration Changed His Cleansing Habits

Hirano revealed an unexpected change in his skincare habits during a January 2024 event celebrating his appointment as an Asia ambassador for YSL Beauty.

He admitted that he previously used facial cleanser very infrequently.

One reason was that he disliked the tight feeling his skin sometimes had after washing.

However, after receiving a cleanser during a brand photoshoot and trying it for himself, he discovered that he liked how it felt. He subsequently began using a facial cleanser every day.

Facial cleansers differ in texture, lather, fragrance, and how the skin feels after washing. In Hirano's case, finding a product with a pleasant feel helped turn cleansing into a regular part of his day.

At the same event, he also spoke about paying attention to moisturizing during seasons when his skin feels dry.

His experience illustrates how trying a new product can sometimes encourage someone to reconsider a familiar routine. Rather than following a complicated set of steps, Hirano appears interested in discovering what feels comfortable for his own skin.

These remarks describe his experience at the time of the 2024 beauty brand campaign.

"Extra SEKKISEI" | Skincare Tips Shared by Number_i

At a SEKKISEI event in November 2024, Hirano revealed that he sometimes applies toner twice.

He playfully nicknamed the second application "Oi SEKKISEI," meaning an extra helping of SEKKISEI, as if he were adding another serving of a favorite ingredient to a dish.

The description brought a relaxed and humorous atmosphere to the event.

Jinguji mentioned that he sometimes applies toner to his body after bathing, while Kishi spoke about enjoying toner that has been chilled in the refrigerator.

Hirano also commented on SEKKISEI's fragrance, saying that he found its scent pleasant and comforting.

In 2026, Number_i appeared in another summer SEKKISEI campaign. The accompanying interview again touched on skincare during warm weather and the idea of keeping certain products cool.

Toners, lotions, and moisturizers come with different directions and recommended amounts. Choosing products according to their instructions and personal skin preferences is a practical approach to everyday care.

Across his 2024 and 2026 interviews, Hirano's interest in moisturizing, fragrance, and product texture comes through clearly. Just as importantly, skincare is something he seems happy to discuss and enjoy alongside his fellow members.

Sho Hirano's Hair Care and Fragrance | Bedhead, Treatments and Favorite Scents

His Morning Bedhead and Hair-Styling Routine

From dark hair to lighter colors, Sho Hirano has experimented with a wide range of hairstyles throughout his career.

His hair always looks carefully styled in performances, advertisements, and photoshoots. Yet at a Wonjungyo Hair event in June 2025, he admitted that he often wakes up with remarkably messy bedhead.

According to Hirano, his hair can look as though it has exploded overnight. Even on a good morning, styling it takes him around 15 minutes or more.

During the same event, he shared his impressions of Wonjungyo Hair shampoo and conditioner. After receiving advice from a professional hairstylist, he tried products suited to his hair type and discussed how his hair felt and behaved afterward.

In August 2025, he also appeared in new promotional visuals for the brand's hair essences. He talked about the idea of choosing different finishes for his morning routine after showering and his evening hair-care time.

His interest in hair-care tools continued into 2026. In an August interview with Numéro TOKYO, Hirano mentioned a hair dryer among his recent favorite purchases.

Shampoo, conditioner, hair essences, and styling tools all offer different textures and finishes. Hirano's comments show how he explores hair care with professional guidance while developing a sense of what works for his preferred styles.

Perfume on His Hands and Ankles | Lavender, Citrus and Music

Fragrance is another important part of Sho Hirano's approach to beauty.

During a January 2024 YSL Beauty interview, he spoke enthusiastically about the fragrance LIBRE.

One particularly interesting detail is where he likes to apply perfume.

Hirano often sprays it on the backs of his hands, allowing him to notice the scent as he moves and gestures. He has also mentioned applying fragrance around his ankles and enjoying the gentle impression of scent rising from below.

In a May 2025 interview with VOGUE JAPAN, he discussed another fragrance in the collection, LIBRE L'EAU NUE.

He explained that he had long enjoyed lavender scents and was drawn to the citrus and orange blossom notes of the newer fragrance.

Perhaps the most memorable part of the interview was the way he compared perfume to music genres.

For Hirano, the original LIBRE had a passionate character reminiscent of R&B or jazz, making it suitable for moments such as preparing to go on stage.

He described LIBRE L'EAU NUE as having a fresher, more pop-inspired personality that he could imagine enjoying on a day off or while working on music.

Hirano sometimes spends time writing lyrics or recording on his own, and fragrance appears to be something he enjoys during these creative moments.

He has also explained that wearing a favorite scent helps him reconnect with his usual pace amid a busy schedule.

In July 2026, an interview connected with a Landrin home-care campaign brought the conversation from personal perfume to scents around the house.

Hirano said that, as he approached his late twenties, he had begun to enjoy spending time on household tasks. Even during busy periods, he tries to preserve a little personal time before bed.

From the fragrance he wears to the atmosphere of his home and the music he creates, scent has become a familiar part of the way Hirano enjoys his everyday life.

Sho Hirano's Diet and Wellness Habits | Steak, Fruit and Rooibos Tea

His Appetite, Eating Habits and Morning Fruit Routine

Sho Hirano has shared stories that reveal both his hearty appetite and his growing interest in how he eats.

In a June 2024 interview associated with a Bausch + Lomb commercial, he said that he had recently found himself able to eat larger dinners than before.

One particularly memorable meal took place when he went out for steak with fellow members and staff.

In May 2025, Hirano spoke about a different side of eating during a radio appearance. Having turned 28, he said he wanted to take more time with meals and chew his food more carefully.

Yuta Kishi agreed that he had been thinking along similar lines. Yuta Jinguji then joked about how quickly the two of them usually finish their food.

The conversation offered a lighthearted look at the group's everyday habits, while showing Hirano's interest in paying greater attention to mealtimes.

In an August 2025 Wonjungyo Hair interview, Hirano also revealed that he had become enthusiastic about eating fruit.

He said that he wanted to get vitamins from fruit whenever possible in the morning.

He returned to the topic in a March 2026 interview, explaining that he was still making an effort to eat fruit during the morning hours.

Different fruits provide varying combinations of vitamins, minerals, and dietary fiber, along with seasonal flavors and aromas.

In New Zealand, kiwifruit, apples, and berries are among the many fruits enjoyed throughout the year. Hirano did not identify particular fruits in these interviews, but his comments from both 2025 and 2026 show a continuing interest in including fruit in his mornings.

His enthusiasm for food also extends to Japanese sweets.

In an August 2026 Numéro TOKYO interview, he named a serving of warabimochi ordered through a delivery service as one of the most memorable things he had eaten recently.

He particularly enjoyed the roasted soybean flour, known as kinako, and the soft, pleasantly springy texture of the traditional Japanese sweet.

From substantial meat dishes to fresh fruit and delicate Japanese desserts, Hirano's food preferences reveal a curious and enthusiastic eater.

Why He Enjoys Rooibos Tea | Ice Cream After Bathing and Summer Comforts

In June 2026, during an interview accompanying a new SEKKISEI commercial featuring Number_i, Hirano spoke about his favorite drinks and things he keeps at home during the summer.

He explained that he likes to keep ice cream in the freezer, particularly because he enjoys eating it after a bath or sauna.

He also revealed that he likes tea, including rooibos tea.

Rooibos is made from a plant native to South Africa. Unlike traditional black tea, it comes from a different botanical source and is naturally caffeine-free.

Rooibos tea can be enjoyed for its distinctive flavor on its own or in blends featuring ingredients and aromas such as vanilla, fruit, and herbs.

It is also widely available in New Zealand, where it sits alongside black tea and herbal infusions as one of many options for everyday tea drinking.

What makes this detail especially interesting is that Hirano specifically mentioned rooibos tea among the beverages he personally enjoys.

During the same conversation, Jinguji brought up a cooling pillow-style item used during hot weather.

Hirano responded that he owned three of them himself.

From tea and frozen treats to practical summer comforts, these small exchanges offer a glimpse of Number_i's relaxed and friendly conversations away from their performances.

Sho Hirano's Sleep and Relaxation | Silk Bedding, His Bedroom and Plants

Silk Bedding and a Sleep Mask | His Longstanding Interest in Rest

Sho Hirano has spoken about creating a comfortable sleep environment for several years.

In a 2021 interview with MAQUIA, he described starting the morning with music and wearing a sleep mask at night.

When choosing a new bed, he even had his body pressure measured so he could find a mattress that suited his preferences.

He also paid attention to the materials that came into contact with his skin, choosing silk for items such as his sheets and pajamas.

Silk is known for its smooth feel and natural sheen and is commonly used in clothing and bedding.

Hirano seemed particularly interested in creating a sleeping space that felt comfortable and personal to him.

During a Wonjungyo Hair interview in 2025, he again mentioned sleep when asked about moments when he feels he is taking care of himself.

From mattress selection to fabrics and nighttime habits, his comments reveal a longstanding interest in making his rest time pleasant.

His Bedroom in 2026 | Favorite Scents, Housework and a Love of Plants

In an August 2026 interview with Numéro TOKYO, Hirano named his bedroom as the place where he feels most relaxed.

He explained that he had selected everything to match his preferences, from the bed and mattress to the pillows and fragrance of the room.

His interest in fabrics and sleep masks in 2021 had expanded into a broader appreciation of the entire bedroom environment by 2026.

His mornings, however, can be surprisingly quick.

Speaking about the day of the 2026 interview, he said that he woke up at 10 a.m., spent about ten minutes relaxing in bed, and then got ready to leave in approximately twenty minutes.

On nights when he has trouble falling asleep, he sometimes watches YouTube videos about dance, music videos, plants, or motorcycles.

Plants are another long-running interest.

In 2024, Hirano spoke about keeping several plants at home. By 2026, he had purchased a caudex plant, a type of plant known for its distinctive thickened base, and mentioned wanting shelves to display his collection.

During a Landrin-related interview in 2026, he also explained that he sometimes travels outside his local area to look for plants.

He enjoys both spending time with his plants at home and appreciating natural scenery while exploring places where plants are sold.

Hirano has also said that, in his late twenties, he began to find enjoyment in everyday household tasks.

Setting aside a little personal time before bed is another part of his routine, even on particularly busy days.

A bedroom arranged to his tastes, favorite fragrances, and plants that he enjoys caring for all offer a picture of Hirano's quieter life beyond the spotlight.

Sho Hirano's Dance and Fitness | Training, Muscle and Number_i

Years of Dance Practice and His Changing Approach to Strength Training

Sho Hirano's powerful dancing and fluid movements are rooted in years of practice that began during childhood.

He started dancing when he was young and has recalled periods when he practiced for as long as seven hours in a day.

Although he has described himself as someone who can lose interest in things fairly quickly, dance was something that kept him engaged for years.

During his time with King & Prince, he performed choreography across a wide variety of musical styles. With Number_i, he has continued exploring performance styles that incorporate elements of hip-hop and other dance influences.

Controlling small rhythmic movements, using the whole body expressively, and coordinating with other performers all form part of his work on stage.

His years of dance experience are an important part of the story behind those performances.

Hirano has also discussed his physique in past beauty magazine interviews.

Around 2020 and 2021, he explained that he naturally tended to develop muscle relatively easily and, at that time, rarely did conventional strength-training workouts.

He described using his legs and the muscles around his waist and hips when supporting his body or holding positions during dance.

In May 2025, however, Hirano shared a different anecdote at the MUSIC AWARDS JAPAN 2025 event: he had done some strength training backstage.

Looking at his comments from different years suggests that his approach to exercise changes according to his activities and interests at the time.

While detailed information about his current workout frequency or training plan is limited, the dance experience he has accumulated since childhood remains central to understanding his stage performances.

From King & Prince to Number_i | Acting, Music and Global Ambitions

Hirano made his CD debut as a member of King & Prince in 2018.

That same year, he gained widespread attention for portraying Haruto Kaguragi in the Japanese television drama Hana Nochi Hare: HanaDan Next Season.

He went on to star alongside Kanna Hashimoto in the live-action Kaguya-sama: Love Is War film series and played the lead role in the 2022 television drama Kurosagi.

These acting projects allowed him to explore characters ranging from charming and humorous young men to individuals with more complicated personal histories.

In 2023, he formed Number_i with Yuta Jinguji and Yuta Kishi. The group released "GOAT" in January 2024 and followed it with music including "BON," "INZM," and "GOD_i."

Hirano has also been involved in creative work such as songwriting and recording, pursuing musical expression alongside the group's choreography and live performances.

In 2025, he was appointed a Louis Vuitton ambassador, further expanding his activities in fashion.

Dance, music production, acting, fashion, and beauty campaigns all contribute to the varied career he is building as a performer and creative artist.

Sho Hirano's Family, Marriage Views and Personality | The People Who Matter to Him

His Younger Brother Riku Hirano and Their Family Relationship

Sho Hirano's family has also been a topic of public interest, particularly because his younger brother, Riku Hirano, works in entertainment.

Riku has pursued activities as an artist and actor. In a 2025 interview, he recalled that he and Sho used to argue frequently when they were children.

Their mother played an important role in supporting and looking after the two energetic brothers.

Riku explained that the brothers still keep in touch and that he sometimes turns to Sho for advice when facing important decisions in his career.

According to Riku, Sho can be frank and direct with his opinions, suggesting a relationship built on both family closeness and respect for one another's work.

Riku has also publicly mentioned their much younger sister and described how affectionately their family treats her.

In his own interviews, Sho has expressed appreciation for spending time with his family.

During a 2021 interview with ViVi, he also spoke about his hopes for marriage and family life in the future.

Those comments offer a glimpse into how Hirano viewed his future at that point in his life and how much importance he placed on family relationships.

His Last Meal Would Be Omurice | A Relaxed Approach to Life

During an August 2026 interview with Numéro TOKYO, Hirano was asked what he would do if tomorrow were the final day on Earth.

His answer was memorable.

First, he would gather the people who could join him and put on a live performance. He would then return to his family home to talk with his relatives and make time to see his friends.

Finally, he said he would like to eat omurice, a Japanese comfort dish consisting of an omelet served with seasoned rice.

Music, friends, family, and a favorite meal: his answer brought together several things that matter to him.

In the same interview, Hirano identified an important personal phrase: "Ganbaranai," which can be understood in this context as taking a more relaxed approach rather than constantly pushing himself.

Coming from someone who has devoted years to dance and continues to explore new challenges in music, fashion, and beauty, the answer reveals another dimension of his outlook.

During a Landrin-related interview in 2026, Hirano also explained that he tends to remain his natural self rather than sharply separating his professional and private personalities.

His preferences for fragrance, a comfortable bedroom, plants, and time with people close to him reflect the same appreciation for everyday experiences.

Motorcycling is another hobby he enjoys.

In a 2024 interview, Hirano described heading out with fellow riders in the morning, stopping for meals and sweets, and sometimes covering approximately 300 to 400 kilometers on a long outing.

He also enjoys taking in natural scenery during these trips.

In another interview published in 2026, he spoke about the emotional contrast between performing for a large audience and returning home alone afterward.

He admitted that the sudden quiet can sometimes leave him feeling a little lonely.

On one New Year's occasion, messages from friends and acquaintances lifted his spirits. He was so pleased to hear from them that he replied to every message.

Whether he is performing in front of thousands of fans, spending a day out with friends, or enjoying a peaceful evening at home, Hirano appears to value the people and experiences that make everyday life meaningful.

Looking at Sho Hirano's beauty and wellness habits reveals an individual who pays attention to his naturally dry skin, enjoys discovering skincare and hair-care products, expresses his creativity through fragrance, and takes pleasure in fruit, rooibos tea, and a carefully arranged sleep environment.

His dedication to dance began in childhood and has carried him through King & Prince, acting roles, and a new chapter with Number_i. Yet behind the polished stage image is someone who laughs about his wild bedhead, cares for plants, appreciates favorite foods, and enjoys the comfort of familiar scents. That combination of ambitious artistic expression and approachable everyday habits makes Sho Hirano an especially engaging personality to follow.