Known for her luminous skin, elegant presence, and polished yet approachable style, Mai Shiraishi has been admired by women across Japan since her years in Nogizaka46. As her career has expanded from idol and model to actress and television personality, her beauty and wellness habits have evolved alongside changes in her age, work, and everyday life.
Born on August 20, 1992, in Gunma Prefecture, Shiraishi passed the first-generation Nogizaka46 audition in 2011 and made her CD debut with the group in 2012. She became the center for the group’s sixth single, Girl’s Rule, released in 2013, and grew into one of Nogizaka46’s best-known members.
She also gained attention as a fashion model, while her second photobook, Passport, released in 2017, became a major success. After graduating from Nogizaka46 in 2020, she expanded her acting and television career through projects including the Stolen Identity film series, Under Ninja, Hotei no Dragon, and Saigo no Kanteinin. She also took on voice acting in Detective Conan: The Bride of Halloween.
Looking at Shiraishi’s beauty and wellness habits over a longer timeline reveals a clear evolution. In her early twenties, her routine centered on detailed skincare, including toner, emulsion, eye cream, and facial oil used at night.
Over time, her routine expanded to include sun protection, gym workouts, bathing, myofascial release, and kickboxing. In her thirties, she has added a facial steamer, full-body baths, more attention to sleep, steamed vegetables, personal training, and supplements, creating a broader lifestyle approach to beauty and wellness.
One of the most appealing things about her routine is that she continues to enjoy food and beauty rather than treating them as strict obligations. She likes white rice, fried foods, and freshly baked melon bread, while also incorporating vegetables, steamed meals, exercise, and self-care in ways that fit naturally into her life.
💡 Her beauty priorities have evolved from her twenties into her thirties
In her early twenties, Shiraishi paid close attention to eye cream and nighttime facial oil. Later, sun protection and exercise became bigger parts of her routine, while her thirties have brought greater focus on a facial steamer, sleep, food, and supplements. The habit that has remained consistent is her willingness to keep adjusting her routine to suit her current life.
Mai Shiraishi’s Skincare Routine: Eye Cream, Beauty Oil, Moisture and Facial Steaming
One of the longest-running themes in Mai Shiraishi’s beauty routine is moisturizing care.
Around 2015, in her early twenties, she used toner, emulsion, and an oil-based beauty serum from the same skincare line.
She applied toner and emulsion carefully with cotton pads, while the facial oil was reserved for nighttime. She used around three to four drops, warming and spreading the oil over her face as part of her evening routine.
An eye cream from the same brand was what first led her to explore the line, showing that she was already paying close attention to the eye area and nighttime skincare at a relatively young age.
💡 Three to four drops of facial oil at night
In her early twenties, Shiraishi combined toner and emulsion with a nighttime facial oil. Eye cream was also an important part of the routine that first introduced her to the skincare line she was using at the time.
Her skincare has never remained completely fixed. Instead, she has continued to experiment with products and textures that feel comfortable for her skin.
In 2021, she said that she tended to prefer toner, serum, and cream with a rich, moisturizing feel while continuing to search for products that suited her skin.
She also placed importance on moisturizing throughout the year, including during summer, adjusting her routine while paying attention to how her skin felt.
In her thirties, dryness led her to upgrade her facial steamer
As she moved through her thirties, Shiraishi became increasingly conscious of dryness.
In 2025, she bought a new facial steamer and began using it at several points during the day, including morning skincare, after bathing, and while removing makeup.
Rather than limiting the device to one fixed routine, she uses steam according to how her skin feels and how much time she has, making both makeup removal and post-bath skincare part of her beauty routine.
💡 She uses her facial steamer in the morning, after bathing and during makeup removal
Shiraishi adapts the timing of her steamer to fit the day. It may appear in her morning skincare routine, after a bath, or when she wants to take a little more time removing makeup.
In 2025, she also became an official ambassador for a skincare brand in Japan, further expanding her work within the beauty category.
Sun Protection, Hair Care, Makeup and Nails
Sun protection is another beauty habit Shiraishi has maintained since her twenties.
In 2018, she said she reapplied sunscreen carefully and used parasols or light outerwear when she expected to spend extended time outdoors.
By 2021, the habit was still firmly in place. Even during summer, she carried lightweight cover-ups and combined sunscreen with hats or parasols depending on the day.
💡 Sunscreen + parasol + hat + light outerwear
Shiraishi’s approach to sun protection has long been layered rather than centered on a single item. Sunscreen, hats, parasols, and lightweight clothing all play a part depending on the situation.
Her hairstyles and makeup have also evolved as she experiments with looks that suit her current mood and lifestyle.
In 2021, she said she liked hair colors that appeared slightly translucent when they caught the light, including ash tones and shades with subtle purple.
When she changed from the long hairstyle strongly associated with her early career to a medium-length cut, she appreciated both the more mature impression and how easy the style was to maintain.
💡 Her move from long hair to medium length was also about easy maintenance
Although she is often viewed as a beauty icon, Shiraishi also values practicality. Her hairstyle choices reflect both how she wants to look and how easy the style feels in everyday life.
In 2026, frequent coloring and daily heat styling shaped her hair-care routine
In 2026, Shiraishi revealed that she sometimes colors her hair about once every two weeks and uses a hair iron on most days.
Because hair color and heat styling are regular parts of both work and personal styling, she also pays close attention to caring for her hair according to its condition.
For her, enjoying different colors and hairstyles naturally goes hand in hand with choosing care that fits her current routine.
💡 Hair color about every two weeks and a hair iron on most days
Frequent color changes and regular heat styling are part of Shiraishi’s current beauty routine, making hair care an increasingly important part of how she looks after herself.
Her makeup has changed over time as well. She has experimented with highlighter and different base-makeup textures, continuing to explore products that suit her current skin and style.
In her thirties, beauty has also become more about how it makes her feel personally.
She enjoys keeping her nails and pedicure neat even when they are not especially visible to others, treating beauty as something that can lift her own mood rather than something done only for appearances.
Gym Workouts, Myofascial Release and Kickboxing
Shiraishi has long enjoyed physical activity, and exercise has been part of her lifestyle since her Nogizaka46 years.
In her late twenties, she sometimes went to the gym around once or twice a week when her schedule allowed.
Rather than forcing herself into the same home routine every day, she preferred concentrating on exercise when she made time to go to the gym.
💡 If she had two free hours, she would choose the gym
When asked how she would spend two hours of free time, Shiraishi once answered that she would go to the gym. For her, exercise itself has long been something she genuinely enjoys.
Around 20 minutes of myofascial release after bathing
Around 2021, myofascial release became one of her regular post-bath habits.
She spent around 20 minutes on the routine, using the time after a bath as an opportunity to pay attention to her body.
During the same period, she also shared home exercise content on her official YouTube channel, showing a lighter, more playful side of the way she approached movement.
💡 About 20 minutes of myofascial release after a bath
At one stage, bath time naturally flowed into a short self-care and movement routine, helping exercise fit more easily into her everyday schedule.
Kickboxing around age 30, followed by personal training
Around the time she turned 30, Shiraishi added kickboxing to her routine.
She started it because she enjoys moving her body and wanted to try another form of exercise that felt engaging and active.
In 2025, she said she had continued returning to the gym since her Nogizaka46 days. During particularly busy work periods, she may adjust the frequency and then return more regularly once a major project has finished.
She has also incorporated personal training, focusing on particular areas according to what she wants to work on at the time.
Gym workouts, myofascial release, home exercise, kickboxing, and personal training have all appeared at different stages of her life. The format changes, but her enjoyment of movement remains consistent.
Steamed Vegetables, Home Cooking, Tea and Supplements
Shiraishi enjoys both cooking and eating, and her approach to food reflects a balance between enjoying favorite dishes and building meals that feel comfortable for her everyday life.
Around 2020, she spoke often about enjoying home cooking. Her meals included meat dishes, grilled fish, salmon baked in foil, and mushrooms cooked with butter and soy sauce.
She sometimes used recipe websites or cooking videos for inspiration and tried to include vegetables regularly in her meals.
She also loves white rice and has always been the type to genuinely enjoy eating. Fried foods such as tonkatsu have remained part of that enjoyment as well.
💡 She likes to finish all of her rice
Shiraishi has spoken openly about how much she enjoys food. In one interview, she said she usually finishes her rice because she does not like leaving it behind and that the feeling of being comfortably full makes her happy.
She became serious about bamboo-steamer cooking in 2025
At the beginning of 2025, Shiraishi bought a full set of bamboo-steamer equipment and began using it regularly at home.
She steamed ingredients such as mushrooms, cabbage, root vegetables, and pork wrapped with pea shoots, enjoying the ability to cook vegetables and protein together.
During the same year, she also said she had become more conscious of eating plenty of vegetables.
She sometimes starts meals with salad or soup and continues to build eating habits that are easy to maintain around a busy schedule.
💡 She bought an entire bamboo-steamer set
What started as a new cooking interest quickly became a real home routine. Shiraishi uses her steamer for vegetables, mushrooms, meat and other ingredients, turning healthy everyday cooking into something she genuinely enjoys.
By 2026, this preference for simple cooking methods had continued. When she cooks for herself, she often chooses steaming or boiling and fills the steamer with generous amounts of vegetables and mushrooms.
She also keeps foods such as natto and tofu in the refrigerator so that she has convenient options available when she becomes hungry late at night.
At the same time, she continues to enjoy favorite foods including white rice, fried dishes, and freshly baked melon bread.
During the 2017 shoot for her photobook Passport in San Diego and Los Angeles, she enjoyed local hamburgers and Mexican food so much that she joked about forgetting she was in the middle of a photo shoot.
💡 Hamburgers and Mexican food were part of her photobook memories
The hugely successful Passport photobook was shot in San Diego and Los Angeles. Shiraishi has fondly remembered how much she enjoyed the local food, offering a very human contrast to the polished images from the shoot.
When it comes to drinks, Shiraishi has said she prefers tea over coffee.
In 2026, she also mentioned an interest in trying a gluten-free approach as a new experiment with her eating habits, reflecting her broader curiosity about finding routines that suit her current lifestyle.
Her current wellness routine also includes supplements containing vitamins C and D together, as well as supplements containing iron and zinc.
She has also said that she has regular blood tests and uses the results as one reference point for understanding her own condition. Rather than following wellness trends blindly, she pays attention to her own situation and adjusts her habits accordingly.
Vegetables, home cooking, steamed dishes, natto, tofu, tea, and supplements now sit alongside the foods she has always loved, creating a flexible eating style that continues to evolve with her life.
Bathing, Sleep and Fragrance: Self-Care in Her Thirties
Shiraishi places similar importance on everyday habits such as bathing and sleep.
In 2018, she described spending time in the bath at the end of the day while listening to music and using bath products with scents such as citrus or chamomile.
Her enjoyment of bathing has continued, and she now keeps different bath additives and bath salts to choose from depending on her mood.
Full-body baths remained part of her routine in 2025
In 2025, Shiraishi said she continued to take full-body baths when her schedule allowed.
She enjoys choosing between different bath salts and bath products and values the time she spends slowly soaking in the tub.
💡 From citrus and chamomile to a collection of bath salts
Her interest in bath time has lasted for years. What began with favorite fragrances in her twenties has expanded into a wider selection of bath salts and bath products in her thirties.
She aims to be in bed by around 1 a.m.
Sleep has become another area she pays more attention to in her thirties.
In late 2025, she said she tries to be in bed by around 1 a.m. whenever possible and wants to secure at least around five hours of sleep even during especially busy periods.
Rather than filling every available hour with work, exercise, food, and beauty routines, she now considers sleep part of the overall balance of her day.
On workdays, if she still feels sleepy after waking, she may take a shower, moisturize, dry her hair and then leave for work.
On days off, she sometimes avoids setting an alarm and allows herself to sleep until she wakes naturally, enjoying a slower rhythm when her schedule permits.
💡 Morning shower on workdays, no alarm on some days off
Shiraishi’s mornings reflect the difference between work and rest. A shower and skincare help her shift into work mode, while days off may begin without an alarm at all.
Nogizaka46, Family, Marriage and Mai Shiraishi Today
Shiraishi grew up in Gunma Prefecture and studied music before joining Nogizaka46 as a first-generation member in 2011.
From the group’s CD debut in 2012 until her graduation in 2020, she spent around nine years helping shape Nogizaka46’s image. In addition to serving as center for Girl’s Rule, her modeling career helped broaden the group’s popularity among female fans.
For her 2017 photobook Passport, she wanted to create something women could enjoy as well. The book introduced a slightly different side of Shiraishi and became another major turning point in the way she was seen in beauty and fashion.
Family values have also played an important role in the way she thinks about her career.
She has said that her mother taught her basic manners, including the importance of saying “thank you” and holding chopsticks properly.
Even after entering entertainment, she wanted to do work she could feel proud to show her family. Having her mother and older sister come to watch her perform also became a source of encouragement.
💡 “Thank you” was one of the lessons she learned from her mother
Despite working in a highly glamorous industry, Shiraishi has often spoken about the simple manners and values she learned at home. Wanting to do work she could proudly show her family became one of the ideas that supported her long career.
She also has a memorable connection with her sister through Detective Conan. As a child, Shiraishi would come home from elementary school, watch the anime with her sister, and then head to cram school.
Years later, she became part of the franchise herself by appearing as a voice actor in Detective Conan: The Bride of Halloween.
💡 She watched Detective Conan with her sister before eventually joining the movie as a voice actor
What began as a childhood routine with her sister eventually became part of her professional career, making it one of the most charming full-circle stories in Shiraishi’s journey.
How she has spoken about marriage and family life
In her late twenties, Shiraishi spoke openly about the possibility of getting married and having a family someday.
She said she would like to continue working within a pace that suited her if she eventually had a family, valuing both her home life and her career.
The lifestyle she described was not about extravagance. Instead, she imagined being able to appreciate ordinary days and wake up on a sunny morning feeling ready to enjoy the day ahead.
In later interviews, she also spoke about liking children and wanting to give proper attention to family life if she became a parent.
She studied childcare during high school, giving another glimpse into an interest in children and family life that began long before she became famous.
💡 She studied childcare in high school
Shiraishi has spoken warmly about children and family life, and she also studied childcare during her school years. It is a lesser-known part of her background that fits naturally with the values she has discussed later in life.
Since graduating from Nogizaka46, Shiraishi has continued expanding her career as an actress and television personality while taking on new projects in her thirties.
In 2025, she became a Japanese ambassador for a skincare brand, and in 2026 she was appointed as a brand muse for a wellness company, further broadening her work across beauty, lifestyle and wellness.
Her routine has grown from eye cream, toner, emulsion and nighttime facial oil in her early twenties to sun protection, gym workouts, myofascial release, kickboxing and bathing. In her thirties, it has expanded again to include facial steaming, hair care, full-body baths, personal training, steamed vegetables, sleep and supplements.
At the same time, she continues to enjoy white rice, fried foods, freshly baked melon bread and tea, keeping pleasure firmly within her idea of a balanced lifestyle.
What stands out most in Mai Shiraishi’s beauty and wellness routine is her willingness to keep updating it rather than forcing herself to follow one permanent formula.
Eye cream and facial oil evolved into facial steaming. Gym workouts expanded into myofascial release, kickboxing and personal training. Home cooking grew into bamboo-steamer meals, while her interest in sleep, supplements and hair care became stronger with time.
That flexible, curious approach — choosing habits that feel comfortable and realistic for her current life — is one of the defining qualities of Mai Shiraishi’s beauty and wellness style today.
References
