Tsubasa Honda has built a career that spans modeling, acting, YouTube and, more recently, beauty product development.
Born on June 27, 1992, in Tokyo, Honda began modeling in her teens. After appearing in magazines including Seventeen, she became an exclusive model for non-no in 2010 and quickly became one of the magazine’s best-known faces.
Her acting career expanded soon after. She has appeared in numerous popular television dramas including GTO, Koinaka, Jimi ni Sugoi! Koetsu Girl Kono Etsuko, Zettai Reido, Radiation House, Kimi no Hana ni Naru and Blue Moment.
In 2025, she starred in Kita-kun ga Kawaii Sugite Te ni Amarunode, 3-nin de Share Suru Koto ni Shimashita. and appeared in the film THE Oliver na Inu, (Gosh!!) Kono Yaro MOVIE. Alongside acting, beauty has also become an increasingly important part of her public work.
One of Honda’s most distinctive traits is just how deeply she enjoys researching beauty.
She has said that she sometimes tries 50 to 100 sunscreens in a year, comparing not only formulas and textures but also price and how each product works with makeup. She has also taken a genetic test to better understand her skin tendencies and changes serums and creams depending on how her skin looks and feels that day.
In 2024, she launched a beauty brand in which she is involved from the planning and development stages.
From skincare, eye care and UV protection to hair care, food, Pilates, supplements and gaming, here is a closer look at the beauty and wellness habits Tsubasa Honda has shared over the years.
Tsubasa Honda’s Beauty Philosophy: From Childhood Moisturizing to Beauty Obsession
Honda is now known for her curiosity about cosmetics and skincare, but her beauty habits started surprisingly early.
She has said that around sixth grade, her mother encouraged her to use toner and cream, and she also learned to gently massage her face as part of her skincare routine.
Today, she still pays close attention to dryness and continues to use cream both morning and night. Her long-standing love of moisturizers can be traced back to those early lessons from her mother.
💡 Her beauty habits began with her mother
Honda started using toner and cream while she was still in elementary school. She continues to use cream as part of both her morning and evening routines and has spoken with appreciation about learning those habits from her mother.
She once planned to leave modeling after university
As a teenager, Honda did not necessarily imagine that she would spend her entire adult life in entertainment.
During high school, she considered leaving modeling if she was accepted into university and eventually working for a regular company.
Then, just before her university entrance exam, she came down with influenza and ultimately did not pass.
After that, she continued attending auditions while working part-time and updating her blog, deciding to give entertainment work another serious year.
Around age 20, her career began to accelerate with roles in GTO and her work as an assistant on A-Studio.
She has since looked back on that period as an intensely busy time when sleep was limited and her schedule revolved almost entirely around work.
💡 Influenza the day before her university exam
Honda had once thought that she would leave modeling if she got into university. Falling ill just before the exam became one of the unexpected turning points that eventually led her to continue in entertainment.
Her sunscreen research took off in her mid-20s
Sunscreen became one of the biggest triggers for Honda’s deeper interest in beauty.
She has said that she tans easily, which led her to investigate UV care more closely from around her mid-20s.
As she tried more sunscreens, she became interested in differences beyond SPF and PA ratings, such as texture, white cast, how makeup sits on top and how the base wears throughout the day.
At one point, she even compared several sunscreens at night just to study how they felt on the skin.
In years when her testing was especially intense, she has said she tried around 100 different sunscreens.
She also regularly checks new cosmetics in Korean beauty stores, preferring to see and test products for herself.
💡 Up to around 100 sunscreens in a year
What makes Honda unusual is how much she enjoys comparing products. Her sunscreen research goes far beyond basic UV protection and reflects the same curiosity that later became part of her beauty product development.
Launching her own beauty brand in 2024
In 2024, Honda launched a beauty brand and became involved in planning and product development.
As someone who genuinely enjoys searching for cosmetics, she has spoken about both the excitement and difficulty of choosing among the huge number of products available.
That experience now feeds into product development, where she considers factors such as texture, ingredients, formulation and price.
The brand’s pale blue identity also has a personal story behind it: Honda has said she was wearing blue when she passed one of her first major commercial auditions.
Genetic Testing, Serums, Eye Cream and UV Care: Tsubasa Honda’s Skincare Routine
A defining feature of Honda’s skincare routine is her habit of observing her skin and choosing products according to what she sees that day.
Rather than treating skincare as a fixed sequence, she places importance on small daily habits and adjustment.
Genetic testing and checking her skin in natural light
Honda has taken a genetic test as one way of learning more about her skin tendencies.
She also checks her face in natural light in the morning before deciding which serum to use.
She keeps around three serums in regular rotation.
Depending on whether she is paying attention to pores, dull-looking skin or rough texture, she chooses a different type.
Without focusing on brand names, her rotation has included vitamin C-related serums, niacinamide-containing products and exfoliating or texture-focused serums.
In a 2025 skincare feature, she also described choosing different serums for morning and night, including collagen-focused formulas in the morning and vitamin C- or retinol-related products at night.
The key point is that she does not simply follow trends. She compares products against her own skin and lifestyle.
💡 She checks her skin in natural light before choosing a serum
Honda does not just collect cosmetics. She first looks closely at her skin and then decides what to use, which perfectly captures her research-minded approach to beauty.
A dryness-conscious cleansing routine and layered toner
Honda describes her skin as naturally dry and adjusts cleansing accordingly.
She often uses water as the basis of her morning cleanse and brings in a foaming cleanser around once or twice a week, particularly when she feels her skin texture needs extra attention.
For eye makeup, she uses a dedicated remover and takes extra care around the eye area.
After cleansing, she may layer toner several times, then use a lighter amount of cream in the morning and a richer layer at night.
Cleansing frequency and product amount vary according to individual skin type and product instructions. Honda’s routine reflects the way she personally adapts care for skin that tends to feel dry.
Light cream in the morning, night cream and layered eye care in the evening
Cream is one of the most important categories in Honda’s routine.
She started using cream under her mother’s guidance when she was still a child, and it remains part of both her morning and nighttime skincare in her 30s.
In the morning, she prefers lighter creams that sit comfortably under makeup. At night, she uses richer night creams.
On days when her skin feels especially dry, she has mixed rosehip oil into her night cream.
Her eye-area routine is also more detailed than it might first appear.
In a 2025 skincare feature, Honda described applying a richer eye cream and then placing a targeted eye-area mask over it.
She has spoken about caring for the eye area with the future in mind, treating it as a part of her routine that deserves its own attention.
Rather than stopping at general facial hydration, she builds extra care around areas that tend to feel more delicate or dry.
💡 Eye cream followed by a targeted mask
Honda sometimes layers a targeted eye mask over eye cream. It is one of the clearest examples of how detailed her skincare routine can become when she feels a specific area needs more attention.
💡 A cream lover since elementary school
Honda may be famous for her sunscreen obsession, but her relationship with cream goes back even further. The moisturizing habit her mother taught her as a child is still part of her routine today.
She evaluates sunscreen by how it works with makeup
For Honda, sunscreen is an important part of everyday UV care.
She pays attention not only to UV ratings but also to how a sunscreen changes the appearance and wear of the makeup applied on top.
Texture, white cast, compatibility with base makeup and portability all matter in her comparisons.
Finding a sunscreen that fits her routine has become part of the enjoyment of beauty itself.
💡 Daily consistency matters most
Despite trying a huge number of cosmetics, Honda repeatedly returns to the same idea: whether something suits her and whether she can keep using it comfortably in everyday life.
Glossy Hair, Body Moisturizing and Supplements
Honda’s interest in beauty extends well beyond facial skincare.
Hair care focused on natural shine
In a 2025 hair-care feature, Honda said she was interested in keeping the look of her natural hair while emphasizing healthy-looking shine.
When drying her hair, she pays attention to the dryer she uses and applies hair milk to damp hair before adding oil mainly through the ends.
Rather than focusing on brand names here, the important part is the sequence: dryer, hair milk and hair oil, each used according to how her hair feels.
Her preference for natural shine and manageable texture matches the understated style seen in much of her fashion and makeup.
Body moisturizing, fragrance and home mugwort steaming
For body care, Honda often prefers to return to products she already likes.
Fragrance matters to her, and she chooses moisturizers that make the routine feel enjoyable and comfortable.
At one point, she also used a home mugwort-steaming routine around every three days.
She originally introduced it while thinking about body maintenance and shared her own personal impressions of the experience.
Here, it is best understood simply as one of the self-care habits she experimented with at that time.
💡 New skincare, repeat-favorite body care
Honda loves discovering new facial skincare and makeup, while she is more likely to repurchase body-care products she already enjoys. She approaches different beauty categories in different ways.
Vitamin C, glutathione, zinc, iron and protein after exercise
Honda has also incorporated a variety of food-based beauty and wellness products at different times.
In a 2025 beauty feature, she discussed supplements containing vitamin C and glutathione.
In a 2024 interview, she also mentioned choosing products that provided zinc and iron, as well as gummy-type foods containing black seed oil.
She has also had protein after exercise, pairing it with her workout routine.
These are examples of products Honda herself chose as part of her lifestyle at those points in time.
As with cosmetics, she tends to experiment broadly and keep the habits that fit comfortably into her life.
Soba, Brown Rice, Natto and Mushroom Dishes: How Her Diet Has Evolved
Honda’s diet has changed over time, reflecting what she is interested in and what fits her life at each stage.
Brown rice, natto and mushroom dishes around 2024
Around 2024, Honda said she often ate brown rice and natto for breakfast.
She cooked brown rice in batches and froze portions so it would be easy to eat on busy mornings.
Another regular dish combined several kinds of mushrooms, such as enoki, king oyster and shimeji mushrooms, with pork.
If there were leftovers, she sometimes turned them into a soup the following day by adding soy milk.
She also went through a period when she regularly ate kale and made vegetables and mushrooms a visible part of her daily meals.
When adjusting her diet, she preferred manageable changes such as reducing sugar on certain days or changing the amount of carbohydrates she ate at night.
By 2026, soba had become a staple
In June 2026, Honda shared on social media that soba had recently become one of her main staple foods.
One home-cooked meal paired soba with kimchi, avocado and green chili, with a potage-style soup on the side.
She has also said that she especially likes yam kimchi.
Honda herself discussed these meals in the context of paying attention to blood sugar, but here the important point is simply that this was one factor she personally considered when choosing food in 2026.
From brown rice and natto to soba, fermented foods and vegetables, her diet continues to change with her lifestyle and interests.
💡 Leftover mushroom stir-fry becomes soy-milk soup
Honda has described cooking enoki, king oyster and shimeji mushrooms with pork, then turning leftovers into soup with soy milk the next day. It is a small example of the practical side of her home cooking.
Weekly Pilates, Walking and Her “Guilty-Conscience Stretch”
Honda tends to choose forms of exercise that can fit realistically into everyday life.
Weekly Pilates and 30-minute walks at home
In a 2025 interview, Honda said she attended Pilates about once a week.
Her focus is not simply on being thin. She has talked about paying attention to how easily she moves and to areas such as her waist and lower back.
At home, she has also used a walking machine and walked for around 30 minutes while monitoring her heart rate.
For someone who enjoys staying at home, home-based exercise offers an easy way to stay active without depending on outside plans.
She sometimes has protein after exercise, treating movement and food as connected parts of her routine.
After six or seven hours of gaming: the “guilty-conscience stretch”
One of Honda’s most memorable habits is what she jokingly calls her “guilty-conscience stretch.”
She is a dedicated gamer and can sometimes spend six or even seven hours sitting and playing.
At the end of those days, she stretches areas such as the lower back, sides and hips as a way of moving after so much time in one position.
The habit fits her personality well: she enjoys her hobby fully, then builds in movement afterward.
💡 A stretching routine born from gaming
Honda can play games for six or seven hours at a time. Rather than giving up the hobby she loves, she adds stretching afterward—a realistic example of how she adapts wellness habits to her actual lifestyle.
Gaming, Manga, Sleep and Herbal Tea: Self-Care for Someone Who Loves Being Home
Honda is well known for her love of games.
Her official profile also lists gaming, manga and sudoku among her interests, and she has shared gaming content through YouTube.
Alongside long gaming sessions, she makes room for movement and quieter routines that help her transition out of work mode.
Gaming, manga and herbal tea help her switch gears
When Honda was developing her beauty brand in 2024, she said that games and manga helped her step away mentally when product development became stressful.
For someone who has always enjoyed being at home, these hobbies are an important way of changing focus after work.
At night, she may combine her stretching routine with caffeine-free herbal tea.
Just as she researches cosmetics, she enjoys looking into the drinks she chooses and makes them part of a slower evening routine.
💡 When beauty development gets stressful, she turns to games and manga
Honda has been directly involved in the planning and development of her beauty brand. When the process became mentally demanding, she said she used games and manga to reset her mind.
In her 30s, her approach to work has become slower and more sustainable
Looking back on her early 20s, Honda has spoken about a period when work was so intense that she found herself thinking about whether she was living to work or working to live.
Today, she says she is able to think more in terms of working at a pace that supports her life.
Her beauty habits reflect that same evolution.
What began as simple moisturizing in childhood developed into serious sunscreen research in her 20s and, in her 30s, into an even more detailed routine involving serums, creams and eye care chosen according to her skin on the day.
Food and exercise have evolved in the same way, adjusting to whatever fits her life at the time.
At the same time, games, manga and herbal tea remain part of the everyday life she genuinely enjoys.
The pattern running through Tsubasa Honda’s beauty and wellness habits is simple: research, try, observe and keep what works comfortably for her.
Her curiosity may lead her to test dozens of sunscreens, while her long-term habits—such as moisturizing—remain remarkably consistent.
That combination of curiosity and continuity may be the most useful takeaway from her routine: beauty, food, movement and hobbies can all evolve alongside life rather than staying fixed.
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