Ninety Nature: New Zealand Lavender Skincare & University Research

If you love natural skincare, botanical ingredients, or beauty products inspired by New Zealand’s pristine landscapes, Ninety Nature is a brand worth discovering.

Built around New Zealand-grown lavender, naturally derived ingredients, streamlined formulas, and research carried out in collaboration with New Zealand universities, Ninety Nature brings together nature and science in a distinctive skincare philosophy.

For many of us, choosing skincare is about more than texture or fragrance. We also want to know where the ingredients come from, why they were selected, and what kind of thinking lies behind the formula.

That is where the story of Ninety Nature becomes especially interesting.

What Is Ninety Nature? New Zealand Skincare Inspired by Clean Beauty

Ninety Nature is a New Zealand skincare brand centred on naturally derived ingredients, simplified formulas, and research-led product development.

Founded in 2020, the brand draws inspiration from New Zealand’s natural environment and incorporates locally sourced ingredients into its skincare philosophy.

According to the brand’s formulation standards, at least 90% of the ingredients in its formulas are naturally derived. The focus is on making thoughtful ingredient choices while creating skincare that fits comfortably into an everyday routine.

The term “clean beauty” is widely used across the beauty industry, although there is no single universal certification or definition. In general, it reflects an approach that pays closer attention to ingredient selection, formulation philosophy, environmental considerations, and transparency around how products are made.

Ninety Nature expresses that philosophy through its own combination of naturally derived ingredients, streamlined formulas, nine excluded ingredient categories, New Zealand lavender, and university-backed research.

New Zealand Lavender at the Heart of the Brand

The botanical ingredient most closely associated with Ninety Nature is lavender.

The brand uses lavender grown at Alphra Lavender, located south of Auckland, New Zealand. The farm cultivates several lavender varieties and carefully develops selected varieties for use as botanical raw materials.

Harvesting takes place from approximately mid-December through late January, during New Zealand’s summer.

After harvesting, the lavender is distilled on the farm using dedicated distillation equipment. This close connection between cultivation, harvesting, and processing gives the ingredient story a distinctly New Zealand identity.

Knowing where an ingredient is grown and how it is processed adds another layer to the experience of choosing botanical skincare. For Ninety Nature, the journey from lavender field to skincare formula is an important part of the brand story.

Waterless-Inspired Formulas and Nine Ingredient Exclusions

Another defining feature of Ninety Nature is its waterless-inspired formulation approach.

Instead of relying primarily on purified water as a formulation base, the brand uses botanical waters such as aloe vera leaf water and lavender flower water.

This approach allows botanical water ingredients to play a central role in the formula, while other selected skincare ingredients are added around them.

The overall philosophy is simple: choose ingredients with a clear purpose and keep the routine easy to understand.

Ninety Nature also sets standards around what it chooses not to include. The brand highlights the following nine ingredient categories as excluded from its formulas.

Together, the naturally derived ingredient standard, botanical waters, and carefully selected formulation approach give Ninety Nature a clear identity within the natural and clean beauty space.

Research with the University of Auckland and Auckland University of Technology

One of the most distinctive parts of the Ninety Nature story is its connection with research in New Zealand.

The brand materials describe research involving The University of Auckland and Auckland University of Technology (AUT), with a particular focus on lavender-derived ingredients.

For Ninety Nature, botanical ingredients are not simply chosen for their natural image. The brand also looks at the characteristics of those ingredients through research and uses that knowledge as part of its formulation philosophy.

This combination of New Zealand nature and university research is one of the features that sets the brand apart.

That research-led approach is represented by the brand’s LAVENDER-AIV formulation concept.

The LAVENDER-AIV concept highlights ingredients including lavender-derived ingredients, ectoin, and ceramide NP.

Lavender-derived ingredients form the botanical heart of the range and reflect the brand’s connection with New Zealand-grown lavender.

Ectoin is used in cosmetics as a moisturising ingredient and is incorporated into formulas designed to help maintain skin hydration.

Ceramide NP is another ingredient commonly used in skincare designed to support moisture retention and help protect the skin from dryness.

The research materials associated with the brand also discuss lavender extract in relation to markers such as ROS and SOD under UV-related environmental stress.

These studies form part of the wider research background used to explore lavender as a skincare ingredient. They should be understood as ingredient research rather than as results from using Ninety Nature cosmetic products themselves.

Select the plant, study the ingredient, and translate that knowledge into everyday skincare. That sequence captures much of what makes Ninety Nature distinctive.

From Toner to Eye Cream: A Complete Lavender Skincare Routine

The Ninety Nature range includes products for both everyday skincare and additional care, making it possible to build a routine around the same lavender-inspired formulation philosophy.

For Anyone Who Loves Natural and Botanical Skincare

Ninety Nature is particularly appealing for those who enjoy choosing skincare with an understanding of the ingredients, sourcing, formulation philosophy, and research behind the brand.

It is a natural fit for anyone interested in New Zealand beauty, botanical skincare, lavender-based products, simplified formulas, and brands that take ingredient research seriously.

Where was the ingredient grown? Why was it selected? What kind of research sits behind the formula?

Being able to explore those questions adds another dimension to the experience of choosing skincare, and it is one of the reasons Ninety Nature stands out.

New Zealand lavender harvested in summer. On-farm distillation. Naturally derived ingredients. A simplified formulation philosophy. Nine ingredient exclusions. And research connected with the University of Auckland and Auckland University of Technology.

Bringing together the beauty of nature and the perspective of research.

Rather than choosing between nature and science, Ninety Nature brings both into the same skincare story.

If you enjoy natural skincare and also want to understand the story behind the ingredients you use every day, Ninety Nature is a New Zealand brand well worth exploring.