Nicole Fujita’s Beauty & Wellness Routine | Skincare, Makeup & Fitness

Nicole Fujita, affectionately known in Japan as “Nikorun,” has captured the hearts of fans since her teenage years with her cheerful, down-to-earth personality and passion for fashion and makeup. Behind her glamorous career, however, lies a long journey of dealing with criticism about her appearance and continuously studying beauty techniques to discover what suits her best.

Born on February 20, 1998, in New Zealand, Fujita won the Grand Prix at the 13th Nicola Model Audition in 2009 and made her debut as an exclusive model for the Japanese teen fashion magazine nicola. She subsequently became an exclusive model for Popteen and ViVi, while making numerous appearances on Japanese television variety shows. Once famous for her playful catchphrase “Nikorun Beam,” she gradually evolved from a teenage fashion icon into a model known for sophisticated beauty and personal style.

Alongside modeling and television, Fujita has pursued creative projects involving the cosmetics brand cimer, the fashion label CALNAMUR, and the colored contact lens brand U.P.D. In March 2025, she published the beauty book Watashi ga Akanuketa 82 no Hoho (82 Ways I Transformed My Look). That year, she also graduated from ViVi after approximately seven years and five months as an exclusive model. In September 2026, she began a new chapter as an exclusive model for VERY, a Japanese magazine focused on fashion and lifestyle for adult women.

In her personal life, Fujita married actor Yu Inaba in August 2023, and the couple held their wedding ceremony in November 2024. In 2026, they announced the arrival of their first child. Now 28, Fujita is navigating motherhood alongside her professional career while continuing to enjoy beauty and fashion in ways that suit her changing lifestyle.

What makes her beauty journey particularly interesting is that confidence did not always come easily. Becoming a familiar face on television while still a teenager exposed her to harsh comments about her appearance. Rather than allowing those experiences to define her, she began experimenting with makeup, skincare, and fitness to develop her own sense of beauty.

Drawing on Fujita's interviews, this article explores her skincare routine, sheet masks, eyebrow care, favorite cosmetics, makeup techniques, haircare, workouts, eating habits, interest in vitamins, sleep, bathing, and relaxation rituals. We also look at her childhood in New Zealand, her relationship with her mother, her marriage, and her changing approach to beauty after becoming a parent.

1. Nicole Fujita's Beauty Transformation: A Journey of Self-Discovery

From experimenting with makeup in elementary school to learning from television

Nicole Fujita's fascination with makeup began when she was in the sixth grade. She enjoyed experimenting with inexpensive cosmetics from Japanese 100-yen shops, and her early makeup looks even appeared in a magazine. Her curiosity about beauty began long before she became known for her extensive cosmetics collection.

After making her modeling debut in nicola, Fujita became popular during her Popteen years for her distinctive bangs, colorful makeup, and lively personality. As television appearances increased, however, she also began encountering harsh comments about her looks.

In a 2025 interview with CREA, Fujita spoke openly about how such comments hurt her and prompted her to examine her appearance more closely.

One important realization was that television studios and fashion magazines use very different lighting and camera setups. Makeup that looked flattering in a carefully controlled magazine shoot could appear different on television. The look she had perfected as a magazine model did not always translate to other settings.

This discovery encouraged her to study eyeliner placement, blush, contouring, and the relationship between hairstyles and facial features. Instead of relying on a single familiar look, she experimented with ways to adapt her makeup to different circumstances.

Not every experiment went according to plan. Fujita once tried pairing black hair with bright red lipstick to create a more mature appearance, only to discover that the combination did not feel right for her at the time.

There were periods when she loved bold gyaru-inspired makeup, and others when she focused more on balance and softer colors. Through these experiences, she gradually learned to appreciate both the makeup she loved and the looks that suited her individual features.

Beauty eventually became more than a question of how others perceived her. It became a way to enjoy her appearance, express herself, and build a more positive relationship with her own reflection.

Her beauty book and the importance of learning to like yourself

On March 12, 2025, Fujita published Watashi ga Akanuketa 82 no Hoho, a book sharing 82 beauty and lifestyle ideas developed through years of modeling and personal experimentation.

The book covers makeup, skincare, body care, haircare, fashion, and her approach to self-confidence. It brings together lessons learned both on professional sets and in her own daily life.

According to the publisher, Kodansha, Fujita is so enthusiastic about cosmetics that she has a dedicated room at home for her collection. She regularly experiments with new products, colors, and textures, often choosing a different makeup look from one day to the next.

The book also discusses her signature eye makeup and contouring techniques, as well as her interest in bust care, a subject she became familiar with through her experience as a lingerie image model.

During interviews in 2025, Fujita explained that makeup could lift her spirits and help her appreciate herself. As she grew older, she also began feeling more comfortable with facial features that had previously made her self-conscious.

Instead of trying to erase every individual feature, she increasingly enjoyed working with what made her face unique. That perspective reflects the years she spent experimenting with different looks as a teenager.

In the same year, Fujita graduated from ViVi. She explained that she had long included leaving the magazine at age 27 in her personal life plan. Her approach to work, much like her approach to beauty, involves imagining the future and preparing for it step by step.

Publishing a book allowed Fujita to share the knowledge she had gathered over the years. It also marked a transition from simply demonstrating beauty trends to communicating her own philosophy to readers.

2. Nicole Fujita's Skincare Routine: Moisturizing, Face Masks, and Favorite Creams

How the pandemic inspired a deeper interest in skincare

Although Fujita had studied eye makeup and lipstick since her teens, her interest in caring for her skin grew as she entered her twenties.

In interviews, she described how changes to everyday life and work during the COVID-19 pandemic encouraged her to reconsider her skincare habits.

As a professional model, Fujita wears different makeup depending on the shoot. This gives her many opportunities to experience new products, but it has also taught her to be thoughtful about what she applies before an important assignment.

She has spoken about preferring familiar cosmetics immediately before major shoots. By exploring products during her ordinary routine, she can develop a sense of which textures and formulas she enjoys using.

Her approach combines enthusiasm for discovering new beauty products with an appreciation for consistent, everyday care. In a 2025 interview with ViVi, she also described the steps she personally took when her makeup was not sitting as smoothly as she wanted.

Sheet masks, carbonated facial packs, and moisturizing creams

Fujita has discussed using sheet masks, cooling beauty tools, and rich moisturizers as part of her skincare routine.

For areas that feel dry, she has mentioned familiar products such as NIVEA cream and Vaseline Original Petroleum Jelly. These everyday items show that her beauty collection includes accessible drugstore staples alongside more specialized products.

While preparing for her wedding in November 2024, she also discussed incorporating a carbonated facial pack from EKATO into her beauty preparations.

A wedding is a special occasion, and Fujita approached the preparations as an opportunity to enjoy skincare products that interested her. Rather than adopting one rigid routine, she has explored different items according to the occasion and her preferences.

Her body care also includes familiar products. In a 2025 interview, items such as Curél Bath Time Moist Barrier Cream and NIVEA Cream Care Body Wash were introduced.

Fujita enjoys discovering sophisticated beauty products, yet she also appreciates straightforward items that fit comfortably into everyday life. That balance makes her approach especially relatable.

When discussing skin concerns, she has also mentioned consulting dermatologists or other qualified professionals. Her enthusiasm for researching beauty products exists alongside a willingness to seek expert guidance when appropriate.

The cosmetics mentioned here reflect products Fujita used or discussed at the time of the respective interviews. Individual skin types, preferences, and experiences vary, so they are best understood as examples of her personal routine.

3. Eyebrow Care, Makeup Techniques, and Nicole Fujita's Favorite Cosmetics

Photographing her brows after salon appointments

One of Fujita's most practical beauty habits involves eyebrow care, particularly for women who want to refresh their makeup as they get older.

In a 2025 interview with Toyo Keizai Online, she suggested that women in their thirties and forties consider paying attention to their eyebrows when updating their appearance.

Eyebrows play an important role in framing the face. Fujita regularly visits an eyebrow salon, where she explores shapes that complement her features and current makeup trends.

One particularly useful detail is her habit of photographing her eyebrows after a salon appointment. When she is too busy to return, she uses those photographs as a reference while maintaining the shape herself.

By recording the result of professional styling, she can incorporate what she learned into her own routine. It is a simple example of how she turns beauty advice into a practical everyday habit.

Fujita once felt uncomfortable wearing hairstyles that exposed her forehead. As she became more confident about shaping and filling in her brows, she also became more comfortable experimenting with those hairstyles. A small adjustment to her makeup helped broaden the ways she enjoyed fashion.

Her signature inner-corner eyeliner, contouring, and base makeup

One of the techniques Fujita has discussed is known in Japanese as the “maru-sekkai line,” a curved eyeliner detail drawn near the inner corner of the eye.

In her beauty book, she explains how a brown-toned pencil can be used to create a gentle curve that follows the natural shape of the inner eye area.

She has also experimented with contouring around the nose and facial outline, adjusting placement according to her features. Her makeup research goes beyond choosing attractive eyeshadow shades; it also involves studying the position and balance of individual details.

When asked which element she would prioritize if she had very little time to apply makeup, Fujita chose base makeup.

For someone who has experienced countless professional shoots, the overall finish of the complexion is an important part of the finished look. She enjoys colorful eye and lip makeup, but also appreciates the way a carefully chosen base can shape the impression of the entire face.

On special occasions, Fujita may also draw slightly outside her natural lip line to experiment with different shapes. From eyeliner curves to contour placement, her approach is about understanding her own features and enjoying the creative possibilities of makeup.

From CANMAKE and CEZANNE to luxury autumn makeup

Fujita's cosmetics collection reflects an open-minded approach to price and brand.

In a 2025 ViVi interview, she recommended CANMAKE and CEZANNE to beginners. Among the products she mentioned using at the time were CANMAKE Marshmallow Finish Powder and CEZANNE Kageiro Lip Maker, a lip-contouring product.

She also recalled that the first department-store lipstick she bought was a pink shade from M·A·C. When discussing Yves Saint Laurent lip products, she spoke about the pleasure of using beautiful packaging and enjoying the special feeling associated with a favorite brand.

In a 2025 autumn beauty feature for DEPACO, Fujita presented three different makeup looks using new seasonal cosmetics.

The first combined beige eyeshadow with cool, silver-toned sparkle. By applying a softer neutral shade across the eyelid and adding shimmer close to the lash line, she created a sophisticated look with a light, fresh finish.

The second focused on cool-toned pink blush. Fujita explained that she had previously found blue-based pink shades difficult to wear, but exploring different textures and color variations helped her approach them with fresh enthusiasm.

For the feature, she selected a pink blush from RMK and paired it with understated eye makeup and a neatly styled hairstyle. The combination balanced the sweetness of pink with a more mature overall look.

The third featured a brown lip look using Yves Saint Laurent Loveshine Plumping Lip Oil Gloss. She slightly extended the lip outline and combined a deeper color with a glossy texture for a polished finish.

Fujita has described researching upcoming cosmetics through magazines and reviews, sometimes purchasing products on their release date when something particularly catches her attention.

She has also drawn inspiration from Korean makeup trends, including the music videos of BLACKPINK members Jennie and Lisa. By exploring international trends and then adapting them to her own features, she keeps her makeup feeling fresh.

Trying colors she once avoided and experimenting with new combinations are important parts of her creative process. The autumn products described above were selected for the specific editorial feature and should be distinguished from products she has confirmed using regularly in daily life.

4. Nicole Fujita's Haircare: Hair Oils, Color, and Wedding Preparation

Enjoying bright hair colors while caring for her hair

Throughout her modeling career, Fujita has explored everything from playful, brightly colored hairstyles to more sophisticated looks.

Her colorful gyaru-inspired hair during the Popteen years gradually gave way to styles suited to the changing fashion direction of ViVi. For Fujita, hair has always been an important part of expressing her personality.

In April 2025, she appeared in a L'Oréal Paris promotional feature discussing her morning and evening haircare and her use of hair oil.

She spoke about valuing a clean, well-groomed appearance while enjoying lighter hair colors.

Changing hair color also creates opportunities to experiment with different makeup and outfits. Haircare is therefore closely connected with her wider interest in fashion and personal styling.

Because the hair oil was discussed within a brand collaboration, the featured products and routine are presented here as information from that campaign, rather than as a claim about her current daily use.

Growing her hair for approximately two years before her wedding

One particularly memorable haircare story concerns Fujita's wedding in November 2024.

In a 2025 interview, she recalled cutting her hair into a bob approximately two years before the ceremony and then growing it out with her wedding hairstyle in mind.

She imagined how she wanted to look on that special day and gave herself plenty of time to prepare.

Her wedding preparations also involved skincare and body care, reflecting the attention she devoted to the occasion.

Just as she has planned her professional milestones, Fujita has approached important moments in her personal life with patience and thoughtful preparation. Her wedding hairstyle is a charming example of that personality trait.

5. Nicole Fujita's Workouts, Fitness Philosophy, and Gym Business

Training for the waist, hips, and her preferred body proportions

Fujita has incorporated strength training and body conditioning into her life throughout her modeling career.

In earlier interviews, she discussed visiting the gym approximately once a week, later adjusting her workouts according to upcoming assignments and the demands of particular shoots.

She has described exercises targeting the waist and hips, including movements using fitness balls and weights, as part of training tailored to her personal goals.

In a 2025 interview with CREA, Fujita spoke about admiring the healthy, athletic-looking body proportions of American women.

Her preferences have been shaped by the types of clothes she enjoys wearing and the silhouettes she wants to create. Years of fashion modeling have influenced how she thinks about exercise and body styling.

She has also spoken positively about working with personal trainers. Having guidance suited to her goals, along with encouragement for her progress, makes training more enjoyable for her.

These routines reflect her individual preferences and the professional demands she faced at the time. Exercise choices and intensity are personal, and her experience is best understood as one example of developing a relationship with fitness.

Choosing a sustainable approach over perfection every day

Fujita's attitude toward body management has evolved with experience.

In a 2025 beauty interview, she described aiming for around 70 percent of her personal ideal during ordinary periods rather than expecting herself to maintain a perfect condition every day.

Some periods involve focused preparation for an important shoot, while others allow more freedom to enjoy everyday life. She has learned to adjust her habits according to her circumstances.

She has also discussed small activities incorporated into ordinary routines, such as using a bamboo foot-massage board while brushing her teeth and massaging her hands or feet during breaks at work.

Instead of relying exclusively on scheduled gym sessions, she has explored ways to pay attention to her body throughout the day. These small habits reflect the practical side of maintaining an active lifestyle alongside a demanding career.

Operating the women-focused personal training gym sui with her mother

Fujita's interest in fitness extends beyond her own workouts. She has also been involved in operating a personal training gym called sui.

In a 2025 interview with CREA, she explained that she was running the women-focused gym together with her mother.

Although she has extensive experience in modeling and entertainment, business management introduced her to unfamiliar subjects. She discussed learning about social insurance contributions, employee-related matters, and the conventions of professional emails.

Having built a career around beauty and fashion, she found herself acquiring a completely different set of practical skills.

Turning her interest in fitness into a business and sharing that work with her mother shows both her entrepreneurial curiosity and the importance she places on family connections.

6. Nicole Fujita's Eating Habits, Nutrition, Vitamins, and Protein

Enjoying home-style meals with mixed rice and side dishes

Fujita's relationship with food reflects both her experience managing her fitness for modeling and her enjoyment of everyday meals.

In a 2025 interview with ViVi, she described eating meals built around a mixture of brown and white rice, accompanied by soup, side dishes, and a main course.

This resembles a traditional Japanese set meal, with a variety of dishes arranged around a serving of rice.

She also explained that, at the time, she was less concerned about labeling a meal breakfast, lunch, or dinner and preferred eating when she felt hungry.

Fujita mentioned eating out less frequently than before, while enjoying familiar home-style meals in her daily life.

In 2023, she shared another small change in her diet: she had begun eating natto, the traditional Japanese fermented soybean dish that she previously found difficult to enjoy. She had been put off by its distinctive smell but gradually became more comfortable with it.

During pregnancy, she experienced changes in food preferences and sensitivity to smells, giving her another perspective on how eating habits can shift with different stages of life.

Meal timing and nutritional needs vary from person to person. These examples describe Fujita's personal eating habits during the periods covered by the interviews.

An interest in vitamins, protein, and nutritional awareness

Alongside her interest in meals and fitness, Fujita has explored nutrition as part of her broader beauty routine.

In a 2025 ViVi interview, she discussed having blood tests to learn more about her nutritional status.

Vitamin-containing supplements have also appeared in discussions of her beauty habits, reflecting her interest in understanding the relationship between her daily diet and personal wellbeing.

In an earlier interview, she mentioned drinking protein supplements together with her husband. Given her history of strength training, it is understandable that she has paid attention to both exercise and nutrition.

These examples reflect her interests and practices at the time. The suitability of nutritional supplements depends on an individual's diet, health circumstances, age, and stage of life.

Fujita's curiosity extends beyond cosmetics and skincare. She has continued exploring the roles that food, physical activity, and daily habits play in her personal approach to beauty and wellness.

7. Sleep, Bathing, and Relaxation: Nicole Fujita's Self-Care Habits

Paying attention to sleep and enjoying time in the bath

When Fujita discusses beauty, she considers everyday habits as well as cosmetics.

In a 2025 ViVi interview, she spoke about reviewing sleep and other lifestyle habits when she was concerned about her skin's condition.

Between television appearances, fashion shoots, and brand work, Fujita has often had demanding schedules. Making room for rest has therefore been an important part of how she approaches daily life.

One of her favorite activities is taking a bath. In a 2024 interview, she explained that she valued bathing even after tiring days.

She has discussed using Epsom salts in the bath and incorporating stretches with a massage ball into her routine.

On an earlier television program, Fujita described how her full beauty routine could sometimes take approximately three hours when she had enough free time. It included bathing, applying a face mask, drying her hair, and massaging her legs.

For Fujita, spending time on beauty can also provide an opportunity to switch mentally from work to personal life.

The longer routine was an example of how she spent a day with plenty of time available. Since becoming a parent, her daily schedule has changed, and she now finds moments for herself while sharing family responsibilities.

Making the most of short outings after becoming a mother

In a 2026 interview with VERY, Fujita spoke candidly about finding ways to refresh herself after becoming a mother.

With much of her day devoted to childcare, the time available for personal activities became more limited. She nevertheless continued enjoying opportunities to go out between feeding and caring for her baby.

Even preparing for a relatively short outing could become something to look forward to. Choosing clothes, applying makeup, and enjoying a change of scenery took on new meaning.

Fujita also discussed paying attention to the colors of her baby carriers, reflecting her desire to keep enjoying fashion while adapting to her new role.

Having spent much of her life working in fashion, she sees personal style as something that can make ordinary days more enjoyable, not simply as part of her professional image.

As she balances work, motherhood, family, and her own interests, Fujita is gradually discovering ways of enjoying daily life that suit her present circumstances.

8. Her New Zealand Roots, Family, Marriage, and Changing Approach to Beauty

Born in New Zealand and raised with her mother's support

Nicole Fujita was born in New Zealand on February 20, 1998, and lived there until she was three years old.

Following her parents' divorce, she moved to Japan with her mother, Tomomi, who played a central role in her upbringing.

In June 2018, Fujita returned to New Zealand for the Japanese television program Another Sky. Then 20, she visited Auckland to explore places connected to her early childhood.

During the journey, she visited the house where she had lived as a young child and the hospital where she was born. She also met people who had known her family during those years, including a doctor involved in her birth and the mother of a childhood friend.

Their memories helped her understand more about the everyday life her mother had experienced while raising a young child in another country.

The program also showed Fujita becoming emotional while reading a letter from her mother. Returning to her birthplace provided an opportunity to reconnect with her family's history and reflect on her own beginnings.

While in Auckland, she also explored local brands, revealing that her interest in fashion traveled with her even on such a personal journey.

For Fujita, New Zealand is more than a detail in her biography. It is the country where her life began and a place connected to memories of her mother, her childhood, and the roots of her personal story.

Her mother Tomomi and the independence shaped by childhood

Fujita's mother, Tomomi, has been one of the most important influences in her life.

After moving to Japan, Fujita watched her mother work hard to support their family. She has spoken about wanting to find work herself from a young age so she could help her mother.

Her early decision to pursue modeling therefore reflected not only an interest in fashion but also her feelings toward her family.

In a 2025 interview, Fujita recalled being told repeatedly by her mother that she was cute when she was a little girl.

Later, as a teenage celebrity, she faced critical public comments about her appearance. Those childhood expressions of affection remained a meaningful part of her personal history.

Tomomi also appeared on the Netflix reality series Love Village Season 2, known in Japanese as Ai no Sato, under the nickname “Pachiyumi.” Fujita has spoken openly about her mother's romantic life, and their close relationship has attracted public attention.

Their connection continues professionally as well, including their involvement in the gym business. From her earliest modeling experiences to her entrepreneurial projects, Fujita's independence has developed alongside a strong sense of family.

Marriage to Yu Inaba and discovering a new kind of beauty after childbirth

On August 4, 2023, Fujita announced her marriage to Japanese actor Yu Inaba.

Inaba is known for his appearances in television dramas, films, and theater productions, including the Japanese superhero series Kamen Rider Drive.

Fujita has described feeling more emotionally settled after marriage, appreciating the sense of having a family and a partner with whom to share everyday life.

The couple held their wedding ceremony in November 2024, making the haircare and beauty preparations Fujita had planned over a long period especially memorable.

In 2026, they announced the arrival of their first child, beginning a new chapter in their family life.

In interviews after becoming a parent, Fujita discussed sharing childcare responsibilities with her husband. Rather than insisting that every task be divided exactly in half, the couple places importance on supporting one another according to their individual strengths.

When Inaba is away from their daughter for work or other commitments, they have used video calls to share moments of the child's growth.

Pregnancy and childbirth also brought significant changes to Fujita's body and daily routine.

Having previously devoted considerable attention to fitness and beauty as a model, she found herself experiencing a completely different rhythm of life centered on caring for a baby.

When she first returned to applying makeup after some time away from her familiar routine, she noticed that her usual skills felt different.

Then, one day, applying blush helped her rediscover the feeling of looking at herself and thinking she was cute.

That experience encouraged her to enjoy wearing a little makeup even on days when she had no plans to go out.

As a teenager, Fujita had studied makeup partly to develop confidence in her appearance. As a mother, she began discovering another dimension of beauty: using makeup to enjoy and appreciate the person she is today.

In September 2026, Fujita started a new chapter as an exclusive model for VERY. Building on the years she spent with nicola, Popteen, and ViVi, she now shares a different perspective shaped by balancing work and family life.

Fujita has often approached life by setting goals and preparing carefully for the future. Parenthood has introduced experiences that cannot always be planned. Her willingness to enjoy those unexpected moments while continuing to value her career and family has become another appealing part of her personality.