Hailey Bieber has built a career at the centre of global fashion while also becoming one of the most influential figures in modern beauty through her brand, rhode.
One of the looks most closely associated with her is “glazed donut skin”—a dewy, moisturised finish that helped turn glossy, healthy-looking skin into a worldwide beauty trend.
“Clean girl” beauty, “strawberry girl” makeup and latte-inspired looks have also become closely connected with Hailey’s approach to skin and makeup.
Yet when her interviews are viewed across a longer timeline, the philosophy behind Hailey Bieber’s beauty routine is surprisingly simple and consistent.
Treat the skin gently, prioritise moisture, wear sunscreen and find a small group of products that work well for her own skin.
Her interest in beauty began well before her modelling career.
Hailey has said that she grew up hearing her mother and grandmother talk about beauty, and by around the age of 15 she had already begun creating her own skincare routine.
She then started modelling at around 17, travelling internationally and working with makeup artists, facialists and aestheticians who exposed her to many different approaches to beauty.
Over time, those experiences helped shape a routine based on watching how her skin feels, choosing what it needs and keeping the process comfortable and sustainable.
By 2025, becoming a mother had made her morning beauty routine even simpler.
In 2026, she continued Pilates while also sharing workouts that included strength training with a weighted vest, while one of her home-cooked meals—chicken meatballs with cottage cheese—also attracted attention.
Using Hailey Bieber’s own interviews and Vogue Beauty Secrets as the main sources, this article explores her skincare, beauty routine, dewy-skin philosophy, morning and evening rituals, SPF, makeup, aesthetic treatments, diet, Pilates, strength training and evolving approach to self-care after becoming a mother.
1. Gentle Skincare and Hydration | A Beauty Philosophy She Began Building Around Age 15
One of the most important ideas behind Hailey Bieber’s skincare philosophy is treating the skin gently.
Her interest in beauty began before she entered the modelling world.
Hailey has said that she grew up around conversations about beauty from her mother and grandmother, and by around 15 she had started developing her own skincare routine.
At around 17, she began modelling professionally and travelled frequently for shoots and fashion shows.
Constant travel and long periods in makeup could sometimes leave her skin feeling unsettled, but the work also gave her access to makeup artists, facialists, aestheticians and other beauty professionals.
In an interview with British Vogue, Hailey reflected that there had once been a time when she responded to breakouts by choosing stronger products or trying to dry the skin out.
With experience, her approach shifted towards treating the skin more gently and choosing products according to what it needs at that particular time.
The beauty curiosity she developed at home, combined with what she learned through modelling, eventually shaped her current “Less is more” philosophy.
She values choosing a small number of products that suit her skin and using them carefully and consistently.
The basic products she has repeatedly highlighted are simple too.
Moisturiser, a hydrating serum and lip balm.
During the day, sunscreen completes the foundation of the routine.
For someone associated with so many global beauty trends, the fact that her routine is built around consistent everyday basics is one of its most interesting features.
Beauty Trivia | She Started Building a Skincare Routine Around Age 15
Inspired by beauty conversations with her mother and grandmother, Hailey began developing her own skincare routine at around 15. Even after working with beauty professionals around the world, moisturiser, hydrating serum and lip balm have remained the kind of simple essentials she values most.
2. Light in the Morning, “Glazed” at Night | How Motherhood Simplified Her Routine
Hailey’s 2025 Vogue Beauty Secrets routine offers a clear look at how her everyday beauty habits have evolved.
She described her morning skincare as “super, super simple.”
She begins by rinsing her face with water, then moves through tongue care, brushing her teeth and oil pulling before starting skincare with a facial mist.
On especially busy mornings, she has said that sometimes the mist is all she has time for before heading out.
Part of the reason is that her evening routine tends to be more thorough.
Hailey enjoys layering more skincare at night and going to bed with her skin looking and feeling richly moisturised.
The expression “glazed donut skin” grew from this idea—the skin before bed looking glossy, smooth and coated like the glaze on a doughnut.
In her 2025 morning routine, she followed facial mist with a milky skincare step and finished with sunscreen.
After becoming a mother, the idea of keeping mornings easy became even more practical.
Hailey has explained that mornings with her child and a busy schedule naturally led her towards beauty routines that are quick, easy and simple to maintain.
She has long enjoyed skincare as a personal ritual, but today she adapts the amount of time and number of steps to fit the rhythm of the day.
More time at night, a lighter touch in the morning.
That flexibility has become a defining feature of Hailey’s current routine.
Beauty Trivia | Some Mornings, It Is Just Face Mist
Even as the founder of a global skincare brand, Hailey has mornings when there is only enough time for facial mist before heading out. Her routine shows how she distributes beauty time according to real life: more care at night, lighter and faster in the morning.
3. SPF, Dewy Skin and Freckles | Makeup That Keeps Skin at the Centre
Alongside moisturising skincare, sunscreen is an important part of Hailey Bieber’s beauty routine.
In her 2025 Vogue Beauty Secrets routine, SPF was the final step before makeup.
Hailey has spoken about preferring sunscreen formulas that feel moisturising and leave the skin with a dewy finish she enjoys.
That emphasis on visible skin continues when she begins makeup.
Rather than creating an entirely uniform base, Hailey uses concealer selectively around areas such as the under-eyes, nose and chin.
She then defines the brows, adds cream blush for colour and finishes with lip products.
In her 2025 routine, she even added faux freckles to complement her natural freckles.
The idea is to work with the character of her own skin and features, then add small touches where she wants them.
In an earlier Vogue Beauty Secrets routine, she also mixed skincare into a luminous foundation to create what she described as a “second skin” type of finish.
Skincare flows naturally into makeup, with skin remaining the visual focus from beginning to end.
That connection between skincare and makeup is one of the defining features of Hailey Bieber’s beauty aesthetic.
Makeup Trivia | She Adds Freckles Instead of Hiding Them
In her 2025 makeup routine, Hailey used concealer only where she wanted it and then added faux freckles. Rather than treating freckles as something to cover, she makes them part of the finished look and celebrates a feature that already feels like her.
4. Adjusting Skincare as Her Skin Changes | Breakouts, Sensitive Periods and Aesthetic Treatments
Although Hailey is strongly associated with glossy, dewy skin, she has also spoken openly about periods when her skin feels more difficult to manage.
In Vogue Beauty Secrets, she admitted that when she gets a blemish she can be tempted to touch it, and she has shown how she uses small patches as part of her own routine.
She has also publicly discussed periods of sensitivity around the mouth. During those times, she simplifies her routine and has used prescribed products under the guidance of medical professionals.
A consistent theme is watching how her skin is behaving and adjusting the routine accordingly.
In 2025, Hailey also spoke candidly about some of the professional aesthetic treatments she personally chooses alongside home skincare.
These included PRP or PRF, microneedling and occasional lighter laser-based treatments.
She has also said that, for facial cosmetic Botox, she prefers to reconsider the idea once she is in her 30s.
These choices reflect Hailey’s own preferences, skin and beauty goals.
Daily moisturising and SPF form the foundation, while professional care may be added when she feels it is appropriate.
Her routine therefore combines consistent everyday basics with the flexibility to choose something different when her skin or circumstances change.
Professional aesthetic treatments and prescription skincare should be considered individually according to skin condition, medical history and professional guidance. They are included here only as examples of Hailey’s publicly discussed personal choices.
Beauty Trivia | Dewy Days and Sensitive Days Both Shape the Routine
Hailey speaks openly about breakouts and times when her skin feels sensitive. She may simplify her routine or seek professional guidance depending on what is happening, showing that flexibility is just as important to her as consistency.
5. From “Eating for Skin” to Enjoying Food | Hydration and Her 2026 Home-Cooked Favourite
Hailey’s approach to food also becomes more interesting when viewed across several years.
In a 2016 interview, while still in her teens, she described paying close attention to what she ate because she was conscious of both her skin and body.
Breakfast could include eggs, oatmeal, protein-focused foods or smoothies.
Lunch might include salad, fish and grilled vegetables, while hydration was also something she paid attention to.
In later interviews, Hailey described herself as a “foodie” and spoke about enjoying the foods she likes while maintaining an overall health-conscious lifestyle.
Her current approach appears to centre on keeping balance in everyday life while also enjoying food for what it is.
In August 2026, one of her favourite home-cooked dinners also attracted attention.
The meal combined chicken meatballs, tomato sauce, cottage cheese and Parmesan.
She used cottage cheese in a dish where ricotta might otherwise be used, sharing it simply as something she enjoys making at home.
Compared with the tightly considered food choices she described as a teenager, her current lifestyle shows more space for cooking, enjoyment and choosing meals that fit everyday life.
Hailey has also spoken repeatedly over the years about paying attention to hydration.
Whether the subject is skincare or food, the common theme is building everyday habits through small, repeatable choices.
The foods mentioned here reflect Hailey’s personal choices. Individual nutritional needs vary according to age, activity, health and lifestyle.
Food Trivia | A 2026 Favourite: Chicken Meatballs With Cottage Cheese
Hailey may be known for creating beauty trends, but one of her recent favourite dinners is wonderfully everyday: chicken meatballs with tomato sauce, cottage cheese and Parmesan. It offers a small glimpse of her current life beyond skincare and fashion.
6. From Pilates to Strength Training | A Wellness Routine Beyond Skincare
Hailey Bieber has long been associated with Pilates.
She has practised it for years, and in 2025 Vogue reported that reformer Pilates and hot Pilates were part of a wider routine that also included strength training and sculpt-style classes.
Yoga, stretching, hiking and breathwork have also appeared at different points in her wellness routine.
She has also spoken about enjoying practices such as sauna, cold plunges, massage and facials either at home or through specialist wellness facilities.
By 2026, there was another visible expansion in her training style.
In July, Hailey shared herself training with a weighted vest and resistance-style bands worn around the thighs.
Vogue also highlighted her work with trainer Kirsty Godso and the increasing role of strength-focused exercise in her routine.
Pilates, however, remains part of her lifestyle.
Today she combines Pilates with strength work, hiking and other forms of movement.
She chooses movement according to her schedule, goals and the way she wants to train at that point in time.
As with skincare, her fitness routine reflects the flexibility to choose what fits her current life.
Exercise type and intensity should be considered according to individual experience, health and physical condition. These examples represent Hailey’s own publicly shared fitness habits.
Fitness Trivia | Pilates Is Still There—Now Strength Training Is Too
Hailey has long been known for her love of Pilates, but in 2026 she also shared workouts using a weighted vest and resistance equipment. Today, the Pilates she has enjoyed for years sits alongside a wider range of strength-focused movement.
7. Updating “Less Is More” | Hailey Bieber’s Beauty Philosophy After Motherhood
Looking at Hailey Bieber’s beauty routine across more than a decade reveals a philosophy that goes much deeper than individual trends.
Her interest in skincare was encouraged by her mother and grandmother, and by around 15 she had started building her own routine.
At around 17, modelling took her around the world and introduced her to numerous beauty professionals.
Through those experiences, she learned to watch how her skin behaves and choose products accordingly.
Prioritise moisture.
Use sunscreen.
Enjoy a fuller skincare ritual at night and keep mornings simple when life calls for it.
Use makeup to celebrate her own skin and freckles.
Adjust skincare when her skin changes.
Enjoy food while still paying attention to overall balance.
Keep Pilates while adding strength training as her fitness routine evolves.
Motherhood has also changed more than the amount of time she spends on beauty.
In a 2025 Vogue interview, Hailey spoke about a shift in the way she viewed her body after giving birth, focusing more on accepting where she is now and thinking about how she wants to move forward from here.
Her current self becomes the starting point, and she chooses what suits that version of her life.
That idea fits naturally with the way her skincare, food and fitness habits have evolved over time.
The fact that her morning routine became even simpler after motherhood is another example of updating beauty so that it fits her current life.
Behind the glossy appeal of “glazed donut skin” is a much more grounded habit: observing her skin, choosing what it needs and continuing those choices in a way that feels manageable.
What emerges from Hailey Bieber’s beauty routine is a lifestyle in which skincare, SPF, food, movement and rest are woven naturally into everyday life and adjusted as that life changes.
For someone who continues to generate new beauty trends, it is fitting that one of her most consistent ideas is still “Less is more.”
Final Beauty Trivia | “Glazed Donut Skin” Starts With Choosing What You Need
Hailey’s glossy skin can give the impression of a routine filled with countless products, but she repeatedly returns to “Less is more.” Some nights involve a fuller skincare ritual, while some mornings begin with only water and a mist. Her routine changes with both her skin and her schedule, making flexibility part of the philosophy itself.
References
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Vogue (2025) — Hailey Bieber’s streamlined everyday morning beauty routine, skincare, SPF, minimal makeup and freckles
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Vogue (2025) — Hailey Bieber on motherhood, postpartum body image, wellness, strength training, Pilates and her approach to routines
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British Vogue — Hailey Bieber on her early interest in skincare, starting a routine around age 15, modelling from her teens, gentle skincare, hydration and “Less is more”
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Vogue — Hailey Bieber’s Beauty Secrets: dewy skincare, makeup, skincare rituals and pimple patches
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Vogue (2025) — Hailey Bieber on her current skincare diligence and the professional aesthetic treatments she personally chooses
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ELLE — Hailey Bieber on food, body image, exercise and maintaining a balanced lifestyle
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Vogue (2026) — Hailey Bieber’s current strength-training routine, weighted vest and continued Pilates practice
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Vogue (2026) — Hailey Bieber’s chicken meatballs, tomato sauce, cottage cheese and Parmesan dinner
This article is based primarily on Hailey Bieber’s publicly available interviews, Vogue Beauty Secrets and beauty and wellness features published through 2026. It summarises her personal experiences and lifestyle choices relating to skincare, makeup, food, exercise, aesthetic treatments and self-care. Skincare, professional beauty treatments, dietary choices and exercise should be considered according to individual skin, health, activity level and lifestyle, so personal needs and appropriate professional guidance should be considered when choosing an approach.
